Panasonic partners with the Biennale

Posted on 02 December 2013 in News
I am the river

Panasonic Australia has announced it will be a major partner of the 19th Biennale of Sydney. Key to the partnership is a thrilling large-scale video installation by renowned artist Eva Koch, powered by Panasonic’s state-of-the-art PT-DZ21K projector.

Entitled I AM THE RIVER, the video installation – to be located inside Cockatoo Island’s atmospheric Turbine Hall – is a towering, life-sized slow-motion projection of the Icelandic waterfall Gljufrabui accompanied by the roaring soundtrack of plummeting water.

Considered a landscape painting for our time, it brings into question ideas of contemporary worship and society’s changing relationship to the natural environment due to rapid technological innovation.

Peter Huljich, Group Manager, Projectors, Panasonic Business Systems, said: “We are excited to be supporting the Biennale as a major partner and to provide the technology that will bring to life Eva Koch’s work in the impressive and raw industrial surrounds of the Turbine Hall.

“Panasonic’s projection technology has been used to create immersive events and experiences worldwide. This ranges from the ‘House’ at the opening ceremony of the London 2012 Olympic Games; to The Venetian Macao-Resort’s spectacular light and sound show, The Magic of the Seasons, one of the largest architectural 3D projection mapping projects ever created; and Queensland University of Technology’s The CUBE, one of the world’s biggest digital interactive learning and display spaces. We’re proud to now showcase these capabilities during Asia Pacific’s largest visual arts event.”

Koch’s work often includes various mediums such as photography, video and sound to thoroughly captivate her audience. Her work immerses the senses and challenges perceptions, allowing viewers to explore and interact with art in a non-conventional and powerful format.

Marah Braye, Chief Executive Officer, Biennale of Sydney, said: “Artistic Director Juliana Engberg is curating a much-anticipated exhibition that will be remembered by audiences for many years to come. We are delighted to be working with Panasonic to realise Eva Koch’s magnificent project, as well as many other exciting works in next year’s exhibition.”

Image: Eva Koch, I AM THE RIVER, 2012 (video still), video installation, dimensions variable. Courtesy the artist; Martin Asbæk Gallery, Copenhagen; and Galleria Magda Bellotti, Madrid. Photograph: Högni Marzellíus Þórðarson